%0 Generic %D 2022 %T Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising %A Huff,Aimee %A Barnhart,Michelle %A Burkhardt,Brett %K Marketing %C Chicago, IL %8 2022 %G eng %2 d %4 230919825408 %$ 230919825408 %0 Conference Paper %B Association for Consumer Research 2021 Conference (North America) %D 2021 %T Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market %A Huff,Aimee %A Barnhart,Michelle %A Burkhardt,Brett %K Marketing %B Association for Consumer Research 2021 Conference (North America) %C Duluth, MN %8 2021 %G eng %2 b %4 230919929856 %$ 230919929856