%0 Journal Article
%D 2021
%T Good design is good business”: An empirical conceptualization of design management using the balanced scorecard.
%A Parkman,Ian
%A Malkewitz,Keven
%K Marketing
%8 2021
%G eng
%2 a
%4 257902749696
%$ 257902749696

%0 Journal Article
%D 2019
%T Design briefs in design-driven new product development
%A Parkman,Ian
%A Malkewitz,Keven
%K Marketing
%8 2019
%G eng
%2 a
%4 257902753792
%$ 257902753792

%0 Generic
%D 2011
%T Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance
%A Parkman,Ian
%A Malkewitz,Keven
%K Marketing
%B Product Development Management Association Global Conference on Product Innovation Management
%8 2011
%G eng
%2 c
%4 267791052800
%$ 267791052800

%0 Conference Paper
%D 2011
%T Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance
%A Parkman,Ian
%A Malkewitz,Keven
%K Marketing
%8 2011
%G eng
%2 b
%4 257903149056
%$ 257903149056

%0 Conference Paper
%D 2008
%T Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development
%A Parkman,Ian
%A Malkewitz,Keven
%K Marketing
%8 2008
%G eng
%2 b
%4 257903153152
%$ 257903153152

%0 Generic
%D 2008
%T Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development
%A Parkman,Ian
%A Malkewitz,Keven
%K Marketing
%B AMA Winter Educators Conference
%8 2008
%G eng
%2 c
%4 267791056896
%$ 267791056896