%0 Journal Article
%J Cognition and Emotion
%D 2022
%T Hope and Fear in the Experience of Suspense
%A Madrigal,Robert
%A Bee,Colleen
%A Chen,Johnny
%K Marketing
%B Cognition and Emotion
%8 2022
%G eng
%2 a
%4 222359103488
%$ 222359103488

%0 Journal Article
%J Communication Research
%D 2022
%T When the Stakes are Low: How Key Features of Momentary  Suspense Contribute to a Global Evaluation of Enjoyment
%A Madrigal,Robert
%A Bee,Colleen
%A Chen,Johnny
%K Marketing
%B Communication Research
%P 1-25
%8 2022
%G eng
%2 a
%4 214537764864
%$ 214537764864

%0 Journal Article
%J Journal of Consumer Behaviour
%D 2013
%T Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions
%A Bee,Colleen
%A Madrigal,Robert
%K Marketing
%B Journal of Consumer Behaviour
%V 12
%P 370-381
%8 2013
%G eng
%N 5
%2 a
%4 12725768193
%$ 12725768193

%0 Journal Article
%J Journal of Advertising
%D 2012
%T It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising
%A Bee,Colleen
%A Madrigal,Robert
%K Marketing
%B Journal of Advertising
%V 41
%P 47-58
%8 2012
%G eng
%N 1
%2 a
%4 12725329921
%$ 12725329921

%0 Journal Article
%J Media Psychology
%D 2012
%T Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment
%A Bee,Colleen
%A Madrigal,Robert
%K Marketing
%B Media Psychology
%V 24
%P 143-153
%8 2012
%G eng
%N 4
%2 a
%4 22463528961
%$ 22463528961

%0 Journal Article
%J Media Psychology
%D 2011
%T The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief
%A Madrigal,Robert
%A Bee,Colleen
%A Chen,Johnny
%A LaBarge,Monica
%K Marketing
%B Media Psychology
%V 14
%P 259-288
%8 2011
%G eng
%N 3
%2 a
%4 6278053889
%$ 6278053889

%0 Journal Article
%J Journal of Sport Management
%D 2008
%T Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"
%A Chen,Johnny
%A Madrigal,Robert
%K Marketing
%B Journal of Sport Management
%8 2008
%G eng
%N 6
%2 a
%4 167852883968
%$ 167852883968

%0 Book Section
%D 2005
%T Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category
%A Madrigal,Robert
%A Bee,Colleen
%A LaBarge,Monica
%K Marketing
%C New York, NY
%P 179-190
%8 2005
%G eng
%2 d
%4 6262573057
%$ 6262573057