%0 Journal Article
%J Cognition and Emotion
%D 2022
%T Hope and Fear in the Experience of Suspense
%A Madrigal,Robert
%A Bee,Colleen
%A Chen,Johnny
%K Marketing
%B Cognition and Emotion
%8 2022
%G eng
%2 a
%4 222359103488
%$ 222359103488

%0 Journal Article
%J Communication Research
%D 2022
%T When the Stakes are Low: How Key Features of Momentary  Suspense Contribute to a Global Evaluation of Enjoyment
%A Madrigal,Robert
%A Bee,Colleen
%A Chen,Johnny
%K Marketing
%B Communication Research
%P 1-25
%8 2022
%G eng
%2 a
%4 214537764864
%$ 214537764864

%0 Journal Article
%J Psychology and Marketing
%D 2021
%T The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity
%A Bee,Colleen
%A Dalakas,Vassilis
%A Chen,Johnny
%K Marketing
%B Psychology and Marketing
%V 39
%P 196-213
%8 2021
%G eng
%N 1
%2 a
%4 143537543168
%$ 143537543168

%0 Conference Paper
%B Association for Consumer Research
%D 2018
%T Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
%A Chen,Johnny
%A Gurel-Atay,Eda
%A Kahle,Lynn R
%A Suh,Wang Suk
%K Marketing
%B Association for Consumer Research
%8 2018
%G eng
%2 b
%4 168466989056
%$ 168466989056

%0 Conference Paper
%B Society of Consumer Psychology
%D 2013
%T The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts
%A Chen,Johnny
%A Xie,Vincent
%K Marketing
%B Society of Consumer Psychology
%8 2013
%G eng
%2 b
%4 168467329024
%$ 168467329024

%0 Journal Article
%J Media Psychology
%D 2011
%T The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief
%A Madrigal,Robert
%A Bee,Colleen
%A Chen,Johnny
%A LaBarge,Monica
%K Marketing
%B Media Psychology
%V 14
%P 259-288
%8 2011
%G eng
%N 3
%2 a
%4 6278053889
%$ 6278053889

%0 Journal Article
%J Journal of Advertising Research
%D 2010
%T Changes in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important.
%A Chen,Johnny
%A Gurel-Atay,Eda
%A Xie,Guang-Xin
%A Kahle,Lynn
%K Marketing
%B Journal of Advertising Research
%V 50
%P 57-67
%8 2010
%G eng
%N 1
%2 a
%4 167852371968
%$ 167852371968

%0 Journal Article
%J Journal of Sport Management
%D 2008
%T Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"
%A Chen,Johnny
%A Madrigal,Robert
%K Marketing
%B Journal of Sport Management
%8 2008
%G eng
%N 6
%2 a
%4 167852883968
%$ 167852883968