%0 Journal Article
%J Media Psychology
%D 2011
%T The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief
%A Madrigal,Robert
%A Bee,Colleen
%A Chen,Johnny
%A LaBarge,Monica
%K Marketing
%B Media Psychology
%V 14
%P 259-288
%8 2011
%G eng
%N 3
%2 a
%4 6278053889
%$ 6278053889

%0 Book Section
%D 2005
%T Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category
%A Madrigal,Robert
%A Bee,Colleen
%A LaBarge,Monica
%K Marketing
%C New York, NY
%P 179-190
%8 2005
%G eng
%2 d
%4 6262573057
%$ 6262573057