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<style face="normal" font="default" size="100%">Good design is good business”: An empirical conceptualization of design management using the balanced scorecard.</style>

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<style face="normal" font="default" size="100%">Winning isn’t everything: An investigation linking old school values to fan behaviors</style>

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<style face="normal" font="default" size="100%">The Logo Life Cycle: An Abstract</style>

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<style face="normal" font="default" size="100%">Sports Logos Life Cycles</style>

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<style face="normal" font="default" size="100%">Sports Logos Life Cycles</style>

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<style face="normal" font="default" size="100%">Sports Logos Life Cycles</style>

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<style face="normal" font="default" size="100%">Logo Life Cycles</style>

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<style face="normal" font="default" size="100%">Logo Life Cycles</style>

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<style face="normal" font="default" size="100%">Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle</style>

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<style face="normal" font="default" size="100%">Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle</style>

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<style face="normal" font="default" size="100%">Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors</style>

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<style face="normal" font="default" size="100%">Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors</style>

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<style face="normal" font="default" size="100%">Creating Brand Impressions Through Package Design</style>

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<style face="normal" font="default" size="100%">Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength</style>

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<style face="normal" font="default" size="100%">Undertaking Brand Design in Sports</style>

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<style face="normal" font="default" size="100%">Undertaking Successful Brand Design in Sport</style>

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<style face="normal" font="default" size="100%">Undertaking Successful Brand Design in Sport</style>

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<style face="normal" font="default" size="100%">The accuracy of design-based judgments: A constructivist approach</style>

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<style face="normal" font="default" size="100%">The Accuracy of Design-Based Judgments: A Constructivist Approach,</style>

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<style face="normal" font="default" size="100%">The accuracy of design-based judgments: A constructivist approach</style>

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<style face="normal" font="default" size="100%">Servicescape interior design and consumers' personality impressions</style>

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<style face="normal" font="default" size="100%">Servicescape interior design and consumers' personality impressions</style>

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<style face="normal" font="default" size="100%">Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance</style>

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<style face="normal" font="default" size="100%">Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance</style>

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<style face="normal" font="default" size="100%">Can You Judge a Book by Its Cover?</style>

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<style face="normal" font="default" size="100%">Formation of consumer price expectation based on package design: attractive and quality routes</style>

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<style face="normal" font="default" size="100%">Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes</style>

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<style face="normal" font="default" size="100%">Formation of consumer price expectation based on package design: attractive and quality routes</style>

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<style face="normal" font="default" size="100%">Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising</style>

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<style face="normal" font="default" size="100%">Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising</style>

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<style face="normal" font="default" size="100%">Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising</style>

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<style face="normal" font="default" size="100%">The influence of program context intensity: An examination of television advertising during war news</style>

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<style face="normal" font="default" size="100%">The Influence of Program Context Intensity: An Examination of Television Advertising During War News</style>

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<style face="normal" font="default" size="100%">The influence of program context intensity: An examination of television advertising during war news</style>

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<style face="normal" font="default" size="100%">Building Your Killer Business Plan</style>

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<style face="normal" font="default" size="100%">Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems</style>

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<style face="normal" font="default" size="100%">An Ex- Expatriate’s Experiences</style>

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<style face="normal" font="default" size="100%">New Product Development in the Athletic Footwear and Apparel Industry</style>

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<style face="normal" font="default" size="100%">New Product Development in the Athletic Footwear and Apparel Industry</style>

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<style face="normal" font="default" size="100%">Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy</style>

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<style face="normal" font="default" size="100%">Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy</style>

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<style face="normal" font="default" size="100%">Creating Brand Impressions through Package Design</style>

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<style face="normal" font="default" size="100%">Creating Brand Impressions through Package Design</style>

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<style face="normal" font="default" size="100%">Creating Brand Impressions with Packaging Design</style>

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<style face="normal" font="default" size="100%">Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development</style>

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<style face="normal" font="default" size="100%">Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development</style>

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<style face="normal" font="default" size="100%">Directing Consumer Price Expectation through Package Design</style>

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<style face="normal" font="default" size="100%">Directing Consumer Price Expectation through Package Design</style>

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<style face="normal" font="default" size="100%">Holistic package design and consumer brand impressions</style>

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<style face="normal" font="default" size="100%">Holistic Package Design and Consumer Brand Impressions</style>

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<style face="normal" font="default" size="100%">Holistic package design and consumer brand impressions</style>

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<style face="normal" font="default" size="100%">The Marketing Canon</style>

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<style face="normal" font="default" size="100%">Product Design Research</style>

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<style face="normal" font="default" size="100%">Communicating with Product Design</style>

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<style face="normal" font="default" size="100%">Communicating with Product Design</style>

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<style face="normal" font="default" size="100%">How Design Influences Attitudes and Beliefs about Products</style>

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<style face="normal" font="default" size="100%">How Design Influences Attitudes and Beliefs about Products</style>

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<style face="normal" font="default" size="100%">Reading between the Lines: Implementing Visual Fluency in Writing</style>

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<style face="normal" font="default" size="100%">Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency</style>

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<style face="normal" font="default" size="100%">The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness</style>

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<style face="normal" font="default" size="100%">The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness</style>

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<style face="normal" font="default" size="100%">The Program Context of War News: Exploring Influences on Television Advertising Effectiveness</style>

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<style face="normal" font="default" size="100%">The Impact of Dedicated NPD Resources on Firm Financial Performance</style>

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<style face="normal" font="default" size="100%">The Impact of Dedicated NPD Resources on Firm Financial Performance</style>

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<style face="normal" font="default" size="100%">The Impact of Dedicated NPD Resources on Firm Financial Performance</style>

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<style face="normal" font="default" size="100%">The Marketing Canon</style>

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<style face="normal" font="default" size="100%">Everyday Knowledge about Visual Persuasion</style>

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<style face="normal" font="default" size="100%">Everyday Knowledge about Visual Persuasion</style>