<style face="normal" font="default" size="100%">Introduction to Special Issue on Sport Marketing and Sponsorship</style>

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<style face="normal" font="default" size="100%">Introduction to Special Issue on Sport Marketing and Sponsorship</style>

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17

<style face="normal" font="default" size="100%">The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity</style>

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<style face="normal" font="default" size="100%">Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages</style>