College of Business - 5. References /taxonomy/term/526 If using the online reference system, your reference providers will be asked to evaluate you in the following areas: creativity, intellectual ability, maturity, self-motivation, work ethic, and written and verbal communication. Your references will also be asked to comment on your strengths and weaknesses as they relate to your ability to be successful in a graduate program. Reference providers who submit letters should use these points as guidelines to inform their evaluations as well. en