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Biblio
, 鈥�Building brand equity for unfamiliar Asian companies鈥�, International Textiles and Apparel Association Annual Meeting. 2012.
, 鈥�Does Bigger and More Mean Better?: An Examination of Product Presentation Mix for Handbags in Online Shopping鈥�, AMA/ACRA Triennial Retail Conference. Seattle, Washington, 2012.
, 鈥�The effect of website reputation and brand name on consumer responses on the Internet.鈥�, International Textiles and Apparel Association Annual Meeting. 2012.
, 鈥�Website design and consumer behaviors in the U.S.鈥�, Korea, the Global Fashion Hub2012 semiannual meeting of the Korean Society of Clothing and Textiles. Seoul, Korea, 2012.
, 鈥�Factors affecting initial trust in an online shopping鈥�, International Textiles and Apparel Association Annual Meeting. 2013.
, 鈥�Fashion students鈥� perceptions of socially irresponsible consumer behavior.鈥�, Fashion and Social Responsibility Symposium. 2013.
, 鈥�Men (and women) shopping on the darkside: Consumer misbehavior on Black Friday鈥�, International Textiles and Apparel Association Annual Meeting. 2013.
, 鈥�Strategies for Building Brand Equity for Unfamiliar Companies鈥�, International Textiles and Apparel Association Annual Meeting. 2013.
, 鈥�The Effects of Online Product Presentation on Consumer Responses: A Mental Imagery Perspective鈥�, Journal of Business Research, vol. 67, no. 11, pp. 2464-2472, 2014.
