Marketing

Matthew Hall

Assistant Professor of Marketing
matthew.hall@oregonstate.edu

Austin Hall

Austin Hall 478

2751 SW Jefferson Way

2751 SW Jefferson Way
Corvallis, OR 97331
Curriculum Vitae: 
File cv_-_matthew_hall_current.docx
Credentials: 
Doctorate of Philosophy (Ph.D.) in Business: University of Nebraska-Lincoln; Concentration: Marketing; Spring 2020.
Master of Business Administration (M.B.A): Washburn University, Topeka, KS; Summer 2015.
Bachelor of Business Administration (B.B.A): Washburn University, Topeka, KS; Concentrations: Marketing and Management; Spring 2011.
Bachelor of Arts (B.A): Washburn University, Topeka, KS; Concentration: Kinesiology (Sport Management); Spring 2011.

Profile Field Tabs

At OSU
Affiliated with: 
College of Business
Research/Career Interests: 

Research areas: Consumer behavior

Research interests: Social influence, word of mouth, social media, experiential consumption

Dr. Hall's research focuses on how consumers' interactions with others shape their perceptions of themselves and their marketplace experiences. He is especially interested in how consumers share about their consumption experiences online, and how the feedback and attention that sharing facilitates influences consumer perception and behavior. He is also interested in how viewers' evaluations of digital content are affected by various content characteristics, and how those content evaluations shape viewer perceptions of both the content and the sharer.听

Courses Taught: 

Principles of Marketing (BA223)

Integrated Marketing Analytics Project (MRKT477)

Proceedings and Conference Presentations: 

Matthew J. Hall听(2023),听鈥淗ow Online Attention Influences Consumers鈥� Spotlight Biases,鈥� Association for Consumer Research Conference,听Seattle, WA.

Matthew J. Hall,听Jamie D. Hyodo, and Kirk Kristofferson (2023),听鈥淩ejected Recommendations Reduce Recommender Repurchase of a Previously-Recommended Product,鈥� Association for Consumer Research Conference,听Seattle, WA.

Kaskela, Timothy, Matthew J. Hall, and Bin Zhu (2022), 鈥淭he Effects of Image Properties on Consumer Sharing: An Examination of Saturation, Brightness, and Perceived Image Naturalness,鈥� Northwest Marketing Symposium, Vancouver, WA.

Hall, Matthew J., and Daniel Zane (2023), 鈥淚 Care about Why You Share: Inferences about Sharing Motives Influence Observers鈥� Engagement in Similar Experiences,鈥� Society for Consumer Psychology,听San Juan Puerto Rico.

Kaskela, Timothy, Matthew J. Hall, and Bin Zhu (2022), 鈥淭he Effects of Image Properties on Consumer Sharing: An Examination of Saturation, Brightness, and Perceived Image Naturalness,鈥� Association for Consumer Research,听Denver, CO.

Hall, Matthew J., and Daniel Zane (2022), 鈥淚 Care about Why You Share: Inferences about Sharing Motives Influence Observers鈥� Engagement in Similar Experiences,鈥� SCP Boutique Conference for Experiential Consumption,听Gainesville, FL.

Hall, Matthew J., and Daniel Zane (2020), 鈥淚 Care about Why You Share: Inferences about Sharing Motives Influence Observers鈥� Engagement in Similar Experiences,鈥� Association for Consumer Research Conference,听Virtual Conference.

Hall, Matthew J. (2020), "Are You Paying Attention? Consumption-Related Antecedents and Consequences of the Spotlight Effect,鈥� Association for Consumer Research Conference,听Virtual Conference.

Hall, Matthew J., Jamie D. Hyodo, and Kirk Kristofferson (2020), 鈥淵ou Didn鈥檛 Take My (Uncertain) Advice? Examining the Effects of Confidence and Recommendation Outcomes on Recommender Preferences,鈥� Association for Consumer Research Conference,听Virtual Conference.

Hall, Matthew J.,听and Jamie D. Hyodo (2019), 鈥溾�業 Should Have Tried That鈥�: The Risks of Serving Growth-Minded Consumers in an Increasingly DIY Marketplace,鈥� American Marketing Association Winter Conference,听San Diego, California.

Hall, Matthew J., Jamie D. Hyodo, and Alix Barasch (2020), 鈥淲hen Likes Lead to Liking: How Post-Consumption Attention Enhances Experience Satisfaction,鈥� American Marketing Association Winter Conference,听San Diego, California.

Hall, Matthew J., and Jamie D. Hyodo (2019), 鈥淭he Risks of Serving Growth-Minded Consumers in an Increasingly DIY Marketplace,鈥� American Marketing Association听CBSig Conference,听Bern, Switzerland.

Hall, Matthew J., Jamie D. Hyodo, and Kirk Kristofferson (2019), 鈥淵ou Didn鈥檛 Take my Advice? Examining Social and Product-Related Outcomes of Rejected Recommendations,鈥� Society for Consumer Psychology Conference, Savannah, Georgia.

Hall, Matthew J., and Jamie D. Hyodo (2018), 鈥淚f No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption,鈥� Association for Consumer Research Conference,听Dallas, Texas.

Hall, Matthew J., and Jamie D. Hyodo (February 2018), 鈥溾�業 Thought People Would Be Stoked on Me鈥�: The Effect of Received Attention on Purchase Satisfaction,鈥� Society for Consumer Psychology,听Dallas, Texas.

Hall, Matthew J., and Jamie D. Hyodo (2017), 鈥淚s My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction,鈥� Association for Consumer Research Conference,听San Diego, California.

Hall, Matthew J., and Xin Zhao (2016), 鈥淧erpetual Dispossession: An Exploration of Ownership without Possession,鈥� Advances in Consumer Research, Berlin, Germany.

Beyond OSU
Honors and Awards: 

Best Working Paper 鈥� Society for Consumer Psychology Winter Conference (2022)

Runner-up 鈥� Society for Consumer Psychology Dissertation Proposal Competition (2020)

Haring Symposium Fellow (2020)

AMA-Sheth Foundation Doctoral Consortium Fellow (2019)

Biography

Dr. Matthew Hall is an assistant professor of marketing in the 麻豆传媒高清 College of Business. He is originally from Kansas and earned his PhD from the University of Nebraska-Lincoln before joining the faculty in 2020. Matt's research focuses on exploring consumer behavior in the areas of social influence, social media, experiential consumption, and word of mouth. Specifically, he focuses on how consumers' interactions with others influence their perceptions of themselves and their marketplace experiences.听

In his spare time, Matt enjoys spending time outdoors with his family. He also enjoys hiking, riding his bike, and playing soccer, basketball, and golf. When the rain keeps him indoors, he enjoys watching his favorite sports teams, the Kansas City Royals and the Kansas City Chiefs.听

My Publications

I currently have no publications listed within this site.