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Biblio
, 鈥�Building Brand Community鈥�, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
, 鈥�Subcultures of Consumption: An Ethnography of the New Bikers鈥�, Journal of Consumer Research, vol. 22, no. 1, pp. 43-61, 1995.
, 鈥�Consumer Behavior and Divorce鈥�, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
, 鈥�Positioning Professional Services: Segmenting the Financial Services Market鈥�, Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.
