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2021
I. Parkman and Malkewitz, K., 鈥Good design is good business鈥: An empirical conceptualization of design management using the balanced scorecard.鈥, 2021.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., 鈥Winning isn鈥檛 everything: An investigation linking old school values to fan behaviors鈥, 2021.
2020
K. Malkewitz and Ketcham, N., 鈥The Logo Life Cycle: An Abstract鈥, presented at the 2020, 2020, p. 101--102.
K. Malkewitz, 鈥Meme Products鈥, presented at the 2020, 2020.
K. Malkewitz and Ketcham, N., 鈥Sports Logos Life Cycles鈥, Sports Marketing and Sponsorship Conference. 2020.
K. Malkewitz and Ketcham, N., 鈥Sports Logos Life Cycles鈥, presented at the 2020, 2020.
2019
I. Parkman and Malkewitz, K., 鈥Design briefs in design-driven new product development鈥, 2019.
K. Malkewitz, 鈥How to Get a Job In the sports Industry鈥, San Diego State University MBA Sports MBA Student Association. 2019.
K. Malkewitz and Ketcham, N., 鈥Sports Logos Life Cycles鈥, presented at the 2019, 2019.
K. Malkewitz and Ketcham, N., 鈥Sports Logos Life Cycles鈥, Academy of Marketing Science Annual Conference. 2019.
2018
K. Malkewitz and Ketcham, N., 鈥Logo Life Cycles鈥, Western 麻豆传媒高清 University Academic Excellence Showcase. 2018.
K. Malkewitz and Ketcham, N., 鈥Logo Life Cycles鈥, presented at the 2018, 2018.
K. Malkewitz and Ketcham, N., 鈥Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle鈥, presented at the 2018, 2018.
K. Malkewitz and Ketcham, N., 鈥Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle鈥, 3rd Northwest Marketing Research Symposium. 2018.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., 鈥Winning Isn鈥檛 Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors鈥, presented at the 2018, 2018.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., 鈥Winning Isn鈥檛 Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors鈥, Sport Marketing and Sponsorship Conference. 2018.
2015
U. Orth and Malkewitz, K., 鈥Creating Brand Impressions Through Package Design鈥, presented at the 2015, 2015, p. 259--259.
2014
J. Giese, Malkewitz, K., Orth, U., and Henderson, P., 鈥Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength鈥, 2014.
K. Malkewitz and Bee, C., 鈥Undertaking Brand Design in Sports鈥, 2014.
K. Malkewitz and Bee, C., 鈥Undertaking Successful Brand Design in Sport鈥, New York, NY: , 2014, pp. 89-108.
K. Malkewitz and Bee, C., 鈥Undertaking Successful Brand Design in Sport鈥, New York, NY: , 2014, pp. 89-108.
2012
K. Malkewitz and Orth, U., 鈥The accuracy of design-based judgments: A constructivist approach鈥, Journal of Retailing, 2012.
U. Orth and Malkewitz, K., 鈥The Accuracy of Design-Based Judgments: A Constructivist Approach,鈥, 2012.
K. Malkewitz and Orth, U., 鈥The accuracy of design-based judgments: A constructivist approach鈥, Journal of Retailing, 2012.
U. Orth, Heinrich, F., and Malkewitz, K., 鈥Interior Design and Store Personality鈥, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., 鈥Servicescape interior design and consumers' personality impressions鈥, Journal of Services Marketing, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., 鈥Servicescape interior design and consumers' personality impressions鈥, Journal of Services Marketing, 2012.
2011
I. Parkman and Malkewitz, K., 鈥Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance鈥, Product Development Management Association Global Conference on Product Innovation Management. 2011.
I. Parkman and Malkewitz, K., 鈥Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance鈥, presented at the 2011, 2011.
2010
K. Malkewitz, 鈥Can You Judge a Book by Its Cover?鈥, 麻豆传媒高清 Wine Symposium. 2010.
U. Orth, Campana, D., and Malkewitz, K., 鈥Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes鈥, 2010.
K. Malkewitz and Orth, U., 鈥Formation of consumer price expectation based on package design: attractive and quality routes鈥, Journal of Marketing Theory and Practice, 2010.
K. Malkewitz and Orth, U., 鈥Formation of consumer price expectation based on package design: attractive and quality routes鈥, Journal of Marketing Theory and Practice, 2010.
U. Orth, Malkewitz, K., and Bee, C., 鈥Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising鈥, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., 鈥Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising鈥, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., 鈥Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising鈥, 2010.
D. Aiken and Malkewitz, K., 鈥The Influence of Program Context Intensity: An Examination of Television Advertising During War News鈥, 2010.
K. Malkewitz, 鈥The influence of program context intensity: An examination of television advertising during war news鈥, Journal of Current Issues and Research in Advertising, 2010.
K. Malkewitz, 鈥The influence of program context intensity: An examination of television advertising during war news鈥, Journal of Current Issues and Research in Advertising, 2010.
2009
K. Malkewitz, 鈥Building Your Killer Business Plan鈥, Austin Entrepreneurship Program鈥檚 Build Your Business Plan Series. 2009.
K. Malkewitz, 鈥Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems鈥, Austin Entrepreneurship Scholars Research Seminar Series. 2009.
K. Malkewitz, 鈥An Ex- Expatriate鈥檚 Experiences鈥, University of 麻豆传媒高清. 2009.
K. Malkewitz, 鈥Making Your Passion Your Occupation: How to Get Employed Doing What You Love鈥, Baker Scholars Distinguished Speaker Series. 2009.
K. Malkewitz, 鈥New Product Development in the Athletic Footwear and Apparel Industry鈥, Hope College Department of Business and Economics. 2009.
K. Malkewitz, 鈥New Product Development in the Athletic Footwear and Apparel Industry鈥, University of Michigan School of Sport Management. 2009.
K. Malkewitz, 鈥Overview of Wine Research鈥, OSU Food Science and Technology. 2009.
K. Malkewitz, 鈥Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms鈥 Logos influence Communication Efficacy鈥, AMA Winter Educators Conference. 2009.
K. Malkewitz, 鈥Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms鈥 Logos influence Communication Efficacy鈥, presented at the 2009, 2009.
2008
K. Malkewitz, 鈥Creating Brand Impressions through Package Design鈥, University of 麻豆传媒高清 鈥 麻豆传媒高清 Platypus Seminar. 2008.
K. Malkewitz, 鈥Creating Brand Impressions through Package Design鈥, OSU Alumni Association Annual Meeting. 2008.

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