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2004
H. Koenig, 鈥�A New Direction for Branding鈥�, Corvallis Chamber of Commerce, Business Connection. Corvallis, OR, 2004.
H. Koenig, Duncan, L. M., and Becker, B. W., 鈥�A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study鈥�, American Academy of Advertising Conference. Baton Rouge, LA, 2004.
2005
H. Koenig, McAlexander, J., and Schouten, J. W., 鈥�Brand Community in Higher Education: A Framework for Understanding and Building Loyalty鈥�, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
2006
J. McAlexander, Koenig, H., and Schouten, J. W., 鈥�Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement鈥�, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
2007
H. Koenig and McAlexander, J., 鈥�Alumni Giving: Cultivating Connections that Build Commitment鈥�, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
U. Orth, Koenig, H., and Firbasova, Z., 鈥�Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe鈥�, European Journal of Marketing, vol. 41, no. 3/4, 2007.
J. Schouten, McAlexander, J., and Koenig, H., 鈥�Transcendent Consumption Experience and Brand Community鈥�, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
2010
J. McAlexander and Koenig, H., 鈥�Contextual Influences: Building Brand Community in Large and Small Colleges鈥�, Journal of Marketing for Higher Education, 2010.
2012
J. McAlexander and Koenig, H., 鈥�Building Communities of Philanthropy in Higher Education: Contextual Influences鈥�, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
2014
J. McAlexander, Koenig, H., and DuFault, B., 鈥�Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities鈥�, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
2015
J. McAlexander, Koenig, H., and DuFault, B., 鈥�Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation鈥�, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.
2016
L. N. Tobey, Koenig, H., Brown, N., and Manore, M. M., 鈥�Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign鈥�, Nutrients, vol. 8, no. 9, 2016.
2017
T. - Y. Tung, Koenig, H., and Chen, H. - L., 鈥�Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison鈥�, Sustainability, vol. 9, 2017.
T. - Y. Tung, Koenig, H., and Chen, H. - L., 鈥�Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption鈥�, in Association for Consumer Research, San Diego, California, 2017.
2019
T. - Y. Tung, Burns, L., and Koenig, H., 鈥�Choice Overload and Online Approach Behavior鈥�, International Journal of e-Business Research, vol. 15, no. 4 (October-December), pp. 56-72, 2019.

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