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Filters: Author is Bee,Colleen  [Clear All Filters]
2004
S. A. Jones, Bee, C., Burton, R., and Kahle, L., 鈥�Marketing through Sports Entertainment: A Functional Approach鈥�, Mahwah, NJ: , 2004, pp. 309-322.
2005
R. Madrigal, Bee, C., and LaBarge, M., 鈥�Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category鈥�, New York, NY: , 2005, pp. 179-190.
2006
C. Bee and Kahle, L., 鈥�Relationship Marketing in Sports: A Functional Approach鈥�, Sport Marketing Quarterly, vol. 15, no. 2, pp. 102-110, 2006.
2010
C. Bee and Havitz, M. E., 鈥�Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context鈥�, International Journal of Sports Marketing and Sponsorship, vol. 11, no. 2, pp. 140-157, 2010.
U. Orth, Malkewitz, K., and Bee, C., 鈥�Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising鈥�, 2010.
U. Orth, Malkewitz, K., and Bee, C., 鈥�Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising鈥�, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., 鈥�Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising鈥�, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
2011
R. Madrigal, Bee, C., Chen, J., and LaBarge, M., 鈥�The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief鈥�, Media Psychology, vol. 14, no. 3, pp. 259-288, 2011.
2012
C. Bee and Madrigal, R., 鈥�It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising鈥�, Journal of Advertising, vol. 41, no. 1, pp. 47-58, 2012.
C. Bee and Madrigal, R., 鈥�Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment鈥�, Media Psychology, vol. 24, no. 4, pp. 143-153, 2012.
2013
C. Bee and Madrigal, R., 鈥�Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions鈥�, Journal of Consumer Behaviour, vol. 12, no. 5, pp. 370-381, 2013.
C. Bee and Dalakas, V., 鈥�Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages鈥�, Journal of Marketing Communications, 2013.
2014
C. Bee and Neubaum, D., 鈥�The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System鈥�, Journal of Family Business Strategy, vol. 5, no. 3, pp. 323-333, 2014.
K. Malkewitz and Bee, C., 鈥�Undertaking Brand Design in Sports鈥�, 2014.
K. Malkewitz and Bee, C., 鈥�Undertaking Successful Brand Design in Sport鈥�, New York, NY: , 2014, pp. 89-108.
K. Malkewitz and Bee, C., 鈥�Undertaking Successful Brand Design in Sport鈥�, New York, NY: , 2014, pp. 89-108.
2016
A. Rumpakis, Bee, C., and Lee, J., 鈥�Collegiate Athletic Rebranding: Transforming the Visual Identity of 麻豆传媒高清鈥�, Journal of School Public Relations, vol. 37, no. 2, pp. 249-274, 2016.
2018
D. K. Aiken, Bee, C., and Walker, N., 鈥�From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption鈥�, Journal of Business Research, vol. 87, pp. 69-79, 2018.
2020
J. King and Bee, C., 鈥�Better in the (Near) Future: The Effects of Social Identity on Temporal Perspective and Optimistic Evaluations鈥�, European Journal of Social Psychology, vol. 50, no. 4, pp. 749-765, 2020.
2021
C. Bee, King, J., and Stornelli, J., 鈥�Are you with or against us? The cognitive and emotional consequences of sponsoring a rival鈥�, Journal of Business Research, vol. 124, pp. 698-707, 2021.
C. Bee and Dalakas, V., 鈥�Introduction to Special Issue on Sport Marketing and Sponsorship鈥�, Journal of Business Research, vol. 124, pp. 695-697, 2021.
C. Bee, Dalakas, V., and Chen, J., 鈥�The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity鈥�, Psychology and Marketing, vol. 39, no. 1, pp. 196-213, 2021.
2022
R. Madrigal, Bee, C., and Chen, J., 鈥�Hope and Fear in the Experience of Suspense鈥�, Cognition and Emotion, 2022.
A. Faber, Bee, C., Girju, M., Onel, N., Rossi, A. M., Cozac, M., Lutz, R., Nardini, G., and Song, C., 鈥�The Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World鈥�, Journal of Consumer Affairs, pp. 1-24, 2022.
R. Madrigal, Bee, C., and Chen, J., 鈥�When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment鈥�, Communication Research, pp. 1-25, 2022.